Auto Marketing
Here’s something to thing about if you are the “Prince of Pessimistic Thinking.” Do the math – there were 750,000 new vehicles retailed in January 2009. Multiply 750,000 x 12 months and what do you have??? 9 million new vehicle registrations in 2009. Sure that is something nobody wants to see – but are any of you looking at the number of crushed vehicles that were destroyed to be removed from the market? Because in January – there were 1 million vehicles crushed.
750,000 sold
1,000,000 crushed
January Total – there are now 250,000 less vehicles even capable of being in operation. Multiply the crushed number by 6 months this year and we are going to see a pendulum shift.
The market is showing early signs of coming back and this is one of them.
