Strong Moves to Use of HD Equipment
The television industry is moving to HD technology (HDTV) in February of 2009.
Strong Advertising made the switch in March of 2008 to shooting all dealerships and on-camera spokespeople with an HD camera. “Does this really make a difference?”, is the question most dealers and general managers typically ask. The answer… YES!
Using HD equipment to shoot dealership lots and on-camera people give your spots depth that almost all automotive ads lack. Strong is not changing its formula for success or belief that the greatest car ad ever created was the one that drove in the most traffic, but we creating our spots to dominate the mental shelf space of the import or domestic intender with the use of better technology in our equipment.
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Categories: JPS
